Sales Enablement Resources

Overview

+ Sales Presentations

+ Visual Content

+ Digital & Interactive Content

+ Trade Show Tactics

+ Sales Tools & Collateral

+ Training & Enablement Support

+ Content for Account-Based Sales

Sales Enablement: Tactics-Trade Show Tactics-Post-Show

The booth is packed up. The lanyards are off. The banners are rolled and boxed. But if you think the trade show ends when the lights go down, think again. At On-Target!, we know the real work—the work that brings in business—happens after the show. That’s when follow-up turns handshakes into conversations, and conversations into contracts. That’s where we come in.

Trade shows are a sprint and a marathon. You run hard for a few days, and then you pace yourself for the follow-through. Because those leads you just collected? They’re hot now. And cooling fast. The faster and smarter you move, the more you win. On-Target! delivers post-show trade show tactics designed to help you stay top of mind, keep the momentum going, and close the loop on all that effort you just invested.

Turning Leads into Revenue: The Post-Show Advantage

The biggest mistake most companies make? They get back from a trade show, take a breath, and leave the leads in limbo. A stack of business cards on someone’s desk. An email draft that never gets sent. A CRM upload that goes untouched. We help you avoid that. Because those touchpoints right after the show are where your brand either fades into the crowd or stands out as the one that followed up, remembered the details, and brought value.

Here’s what our post-show playbook includes:

Automated and Personalized Email Follow-Up Sequences

No more one-size-fits-all emails that get deleted on sight. We build smart follow-up email sequences that hit the inbox at the right time with the right message. Whether it’s a quick thanks for stopping by, a meeting recap, or a tailored offer based on what someone expressed interest in, we make it personal. Automated where it makes sense. Human where it counts. These sequences do more than remind—they re-engage.

Customized Proposal or Recap Decks

What happens after a great booth conversation? You send something thoughtful—something that proves you were listening. On-Target! creates follow-up pitch decks and proposal presentations that summarize your discussion, reinforce value, and chart a clear next step. Designed for speed, but built for impact. It shows you’re serious. And in a sea of vague follow-ups, that stands out.

Sales Team Follow-Up Scripts and Talk Tracks

Every call counts. And every voicemail should be more than a generic “just checking in.” We equip your sales team with custom call scripts and talk tracks built around the trade show context. Whether they’re reconnecting with booth visitors, reaching out to no-shows, or advancing active leads, we make sure they have something to say—and a reason to say it now. It’s about confidence. Consistency. And knowing exactly what to say when the opportunity is still warm.

CRM Tagging and Lead Scoring

Not all leads are created equal. Some are ready to talk pricing. Others are just beginning their research. We help you make sense of the chaos with smart CRM tagging and lead scoring systems. Who stopped by the booth? Who asked about specific solutions? Who downloaded the post-show resource you sent? We organize your data in a way that lets your team prioritize, personalize, and act fast.

Client Success Stories and Testimonial Content

You don’t need a hard sell. You need proof. After the show, we help you follow up with relevant case studies, customer success stories, and testimonials that speak directly to your prospects’ pain points. Not generic fluff—real stories with real outcomes. The kind of content that makes someone say, "They’ve done this before. They get it."

Post-Show Microsites and Resource Hubs

Sometimes the conversation isn’t over—it just needs a place to keep going. We build microsites or post-show resource hubs that prospects can visit to explore more about your products, download helpful content, and take that next step when they’re ready. Think of it as a digital version of your best sales rep—working 24/7, long after the show has ended.

Nurture Campaigns for Long-Term Leads

Not every lead is going to close tomorrow. And that’s okay. We help you stay in touch with nurture campaigns that deliver ongoing value over time. Helpful articles. Industry insights. New product launches. Strategic check-ins. Done well, these campaigns keep your name top of mind until the moment is right. And when it is? You’re the first call they make.

Analytics and Reporting to Track What Worked

You invested a lot in that trade show. Let’s make sure you know what paid off. We set up dashboards and reports that show open rates, follow-up engagement, lead movement, and eventual conversions. You’ll see what messages worked, what tools helped, and where the revenue is really coming from. That way, your next event is even smarter.

Why It Matters: Post-Show Follow-Up is Where the Sale Happens

The trade show was just the start. The conversation began in the booth, but it continues in your inbox, your CRM, your proposal, your call. And it’s in those moments—those second and third touches—where deals are made. On-Target! helps you be present in those moments. Thoughtfully. Strategically. And in a way that feels less like a pitch and more like a partnership.

We help you move fast, but not sloppy. Personal, not generic. Focused, not frantic. Because your prospects are hearing from other vendors too. The difference? You sound like you get them.

Don’t Let the Leads Get Cold

You put in the work to show up. To stand out. To start the conversation. Now it’s time to keep it going. At On-Target!, we don’t just help you prepare for the trade show. We help you capitalize on it. With post-show strategies that make the most of every handshake, every scan, every single name on that list.

So don’t let the momentum slip away. Let’s build the kind of follow-up plan that turns a great show into a great quarter.

You’ve got the leads. We’ve got the plan.

Let’s close the loop. Let’s close the deal.