Sales Enablement Resources

Overview

+ Sales Presentations

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Sales Enablement: Web-based configurators, surveys or quizzes

Simple Questions. Smart Answers. How On-Target! Helps You Win with Web-Based Configurations, Surveys, and Quizzes

We live in a world filled with noise—popups, ads, endless options, and long-winded pages that leave people feeling lost instead of led. Buyers don’t need more content. They need better direction.

That’s why web-based configurators, surveys, and quizzes work so well. They take complexity and turn it into clarity. They guide people step by step, question by question, toward the answer that fits them best.

At On-Target!, we help B2B brands create interactive digital tools that don’t just collect information—they start conversations. Whether it’s a product configurator, a needs-assessment quiz, or a pre-sales survey, we build experiences that feel helpful, personal, and just a little bit intuitive.

Because when your prospect feels like your website actually understands them, they’re more likely to lean in, click through, and take the next step.

 

Why Interactive Tools Outperform Static Content

Think about how most B2B websites work. A visitor lands, pokes around a bit, then leaves. Maybe they downloaded a whitepaper. Maybe not. Either way, you have no idea what they were thinking. And worse—they’re still not sure what you actually do for them.

That’s where interactive tools change the story.

A well-built quiz, configurator, or survey turns passive browsing into active engagement. It asks the visitor to make choices, to think about their needs, to answer a few questions—and then it shows them something specific and helpful in return.

That exchange builds trust. It creates clarity. And it gives your sales team better leads, faster.

Whether you’re qualifying prospects, helping buyers understand your offering, or just trying to keep people on your page longer, interactive content is one of the most effective tools in the B2B playbook.

 

Common Search Phrases That Might Have Brought You Here

  • “Interactive product configurator for B2B website”

  • “Lead generation quiz for SaaS companies”

  • “Needs assessment survey for enterprise buyers”

  • “Web-based tool to personalize sales funnel”

  • “How to create a quiz for lead capture”

If you’ve been trying to figure out how to turn your traffic into traction, this is a good place to start.

 

Types of Web-Based Tools We Create

We don’t believe in cookie-cutter content. Every interactive experience we build is designed around your buyer, your message, and your goal. Here are just a few examples of what we create:

1. Product or Service Configurators

Help users build the perfect solution with a series of smart questions. Whether you sell software, equipment, consulting, or manufacturing solutions, a configurator simplifies your offering and makes the buyer feel in control.

Example: “Which package is right for me?” → Based on inputs like company size, industry, and goals, we guide the user to a recommended service level or product bundle.

2. Needs Assessment Quizzes

A simple, thoughtful way to help prospects self-identify their pain points—and understand how your offering fits. These quizzes often lead to personalized results, recommendations, or gated follow-up content.

Example: “Is your sales process costing you deals?” → The user answers 5–7 questions and receives a summary score with a link to schedule a consultation.

3. ROI or Value Estimator Tools

Let your prospects input their data and see what kind of impact your solution could make. This not only educates—it builds urgency.

Example: “See how much downtime you could reduce with our platform.” → The output? A simple, branded report your sales team can follow up on.

4. Pre-Qualification Surveys

Great for high-ticket services or solutions. These tools help your team know if the lead is a good fit before you spend time chasing them.

Example: “Are we the right partner for your next expansion?” → A few targeted questions separate tire-kickers from high-intent prospects.

5. Interactive Buyer’s Guides

Take users on a journey based on their goals or industry. Each click narrows the content path, ending in a tailored recommendation or downloadable resource.

 

What Makes a Good Interactive Experience?

It’s not about flashy design or clever questions. It’s about making your visitor feel like they’re being helped—not sold to.

A great interactive tool:

  • Feels natural – It should be quick, conversational, and free of jargon.

  • Leads somewhere valuable – Whether it’s a result, a report, or a recommendation, every tool needs a payoff.

  • Works on all devices – Desktop, tablet, mobile—we optimize for all.

  • Looks like your brand – The fonts, colors, tone, and visuals should match the rest of your story.

  • Connects to your funnel – We integrate tools with your CRM, email system, or analytics so you can follow up smarter.

 

Real Results from Real Clients

One SaaS company launched a three-question configurator to help mid-market leads find the right plan. In the first 60 days, they saw a 4x increase in demo requests—and a 22% improvement in SQL quality.

A logistics client added a “Which service is right for you?” tool to their homepage. Engagement doubled. Bounce rates dropped. And most importantly, their sales team stopped wasting time on misaligned leads.

A professional services firm ran a pre-meeting quiz before discovery calls. The result? Shorter sales cycles and more prepared prospects. “They already knew what they needed before we even got on the phone,” said the head of sales.

 

How We Build It

Here’s what our process looks like:

1. Discovery & Strategy

We start by asking the right questions. Who are your buyers? What do you want them to do? What do they need help understanding?

2. Content & Logic Mapping

We write the questions, responses, and results—and design the logic behind what appears based on inputs.

3. Design & User Experience

We create clean, on-brand visuals with intuitive navigation. It’s interactive, but never overwhelming.

4. Development & Integration

We build your tool using your preferred platform—HubSpot, Typeform, custom HTML, or embedded in your CMS. We can integrate it with your CRM, marketing automation, or analytics tools for seamless follow-up.

5. Launch & Optimization

Once live, we test it on all devices and monitor engagement. We offer optimization suggestions to improve performance over time.

 

Why On-Target!?

We’ve been doing B2B sales and marketing for over 20 years. We know the funnel. We know the friction points. And we know how to build content that doesn’t just inform—but moves people forward.

When you work with us, you get:

  • Writers who speak human – No jargon. Just clarity.

  • Designers who think about the buyer – We focus on usability first.

  • Strategists who connect content to outcomes – We make sure every quiz or tool serves a clear purpose.

  • Developers who keep it clean and flexible – We don’t lock you into custom code unless you want it.

  • A team that listens – We build what you need—not just what’s trendy.

Interactive tools shouldn’t be gimmicks. They should be the most helpful thing on your website.

 

Let’s Build Something That Guides

Your buyers want help figuring things out. So let’s give them something better than a product sheet or a list of features.

Let’s build a configurator that helps them feel in control. A quiz that opens their eyes. A survey that sparks real insight—for them, and for you.

Let’s stop guessing what your prospects want. Let’s let them tell you—click by click.

On-Target! Marketing & Advertising – Helping B2B brands create web-based configurators, surveys, and quizzes that turn interest into insight, and clicks into conversations.