Insights That Move Your Marketing Forward.

Inbound Marketing

5 Characteristics of a Texas Homebuyer

As a real estate developer or home builder, it is important to understand the characteristics of the people who are buying homes. A detailed overview (known as a buyer persona)...

Inbound Marketing

How to Double Your Sales in One Year

Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a very attainable goal for small businesses. In this blog, we'll explain the...

3 Steps to Create Content People Care About

Content creation is one of the most important marketing tools to get noticed online.  But ... how do we do it? Constantly coming up with new content can sound overwhelming. In...

Real Estate Marketing

Top 4 Digital Tactics That Are Selling More Homes

A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have also invested a small amount of money in print and other channels, such as...

video

5 Reasons Why No One is Watching Your Video Content

Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, video is projected to claim more than 80% of all web site traffic by 2019....

Social Media

Take Advantage of LinkedIn in 3 Easy Steps

More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed, advance their careers and work smarter. But are you using LinkedIn to its...

Email Marketing

Three Ways Email is Evolving in 2017

There is a lot of discussion about how email is dying. Yet, even in the age of texting and social media, the ROI on email continues to outperform other marketing channels. This...

Email Marketing

Turn Web Leads Into Buyers Through Email Automation

For many online marketers, the holy grail is to turn every single lead into a committed long-term buyer. However, that is extremely difficult and a large portion of those reached...

Inbound Marketing

What Does the New "Ad-free" Age Mean to Marketers?

Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are the main way companies attract new clients and retain them for the long-term....

Real Estate Marketing

Marketing to Realtors Will Help You Sell More Homes

New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer and Seller Trends report, 92 percent of homebuyers use a real estate agent or...

Marketing for Engineering Firms: Where to Start

Over the years, our team has been privileged to work with several reputable engineering firms. While each firm was as unique and different as individual people, they all seemed to...

Real Estate Marketing

3 Homebuyer Personas You Should Be Targeting

Effective real estate marketing means not only considering the behavior of your buyer, but understanding the unique segments within your prospect market. Each segment is...

Real Estate Marketing

5 Wasteful Spends by Real Estate Developers

What are developers wasting their money on when it comes to real estate marketing? As a real estate developer, you probably already shoulder many responsibilities that require you...

8 Signs It’s Time to Hire a Marketing Agency

Making the decision to spend money to make more money is intimidating. It’s important not to forget the potential interest you have to gain. When considering hiring a marketing...

Social Media

Get More Leads on Social Media with these 4 Tips

If you haven’t done so already, you may be considering incorporating social media into your strategic marketing plan. You’ve heard it’s a great way to generate buzz about your new...

Email Marketing

Cold Calling Meets Email Marketing

With technology growing as fast as it is, some might believe email marketing is outdated in today’s world of SEO, social media, video and digital advertising. But the truth is —...

Email Marketing

Embracing Effective Cold Emailing: A Nod to a Successful Approach

The Power of Dialogue-Oriented Cold Emails The landscape of B2B communication demands strategies that are innovative, efficient, and most importantly, effective. It's in this...

On-Target! News

On-Target! Marketing & Advertising Rises in the Ranks

On-Target! Agency, a full-service advertising and marketing firm, was recently recognized for “Marketing Campaign of the Year” at Houston’s Best PRISM Awards and for “Best...

On-Target! News

On-Target! Wins 12 Titles at 2016 Houston’s Best PRISM Awards

On-Target! Marketing & Advertising, a full-service advertising and marketing firm, has been recognized with 12 awards, including the Grand Award in Promotion, at the 2016...

On-Target! News

Striving to Be One of Houston's Best Places to Work

For the third time On Target! Agency has been named Houston area’s100 fastest-growing private companies. CEO Scott Steiner explained to the Houston Business Journal that their...