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5 Essential Elements Of Video Production

In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that...

Digital Marketing

Could Your Website Be Hiding Something Harmful?

Your website: it's beautiful, functional, and drives business to you every day. It also can be hiding something that you likely have never thought about, and it's harmful. Toxic...

Search Engine Optimization

5 Web Development And SEO Mistakes To Avoid

In today’s digital world, websites play a crucial role in reaching out to more customers and boost sales. As per a study, it takes 0.05 seconds for users to form an opinion about...

video

4 Essential Elements for Creating Effective Videos

According to Wyzowl, 85% of businesses now use video as a marketing tool, and 87% of marketers say video has increased traffic to their website. Visual storytelling is highly...

Search Engine Optimization

6 SEO Mistakes to Avoid When Designing Your Brand’s Website

68% of all online experiences begin with a search engine. Search Engine Optimization, or SEO, improves your website’s ranking in Search Engine Results Pages (SERPs) and ensures...

Pay Per Click

6 Benefits of Outsourcing PPC to an Agency

Pay-per-click or PPC has become an essential tool for brands to increase traffic on their websites. PPC marketing strategies include ad scheduling, geo-targeting, remarketing...

Search Engine Optimization

On-Target Recognized as Top Web Design Company

Digital Marketing

Housecall Pro: The Good and The Bad

Maybe you're thinking about Housecall Pro as a way to streamline your business, grow revenue, and reach more customers. After all, the software is meant to be an all-in-one...

Digital Marketing

Understanding Where Your Business Comes From When Serving Home Owners

Your phone is ringing, and business is going well. Sounds great right?

Digital Marketing

Best Digital Marketing Tactics For Home Services Business

In the Home Services industry there has been a marked increase in competition due to the potential for higher profits than ever and low barriers to entry. This fact has caused...

Digital Marketing

How The Customer Experience Affects Your Home Services Business

The Home Services industry is experiencing a shift where consumers have the luxury of choice in the number of providers available to them. This has also led to the value of their...

Content Strategy

B2B Content Marketing: Adding to the Bigger Picture

As B2B industries in the real estate and building industry increase their marketing efforts, it is important to understand how to use content effectively. Content takes many...

Inbound Marketing

How To Avoid Using the Wrong Psychological Tactics in Your Marketing.

Motivating people to take action is not an easy job. People are continuously weighing their options, in many cases their subconscious mind is really driving their behavior. This...

Pay Per Click

How PPC Can Sustain Cyclical Home Service Businesses

For those in the home services industry, the reality of the cyclical needs of customers can be a cause for concern. After all, there normally isn't much need for mowing services...

Social Media

How Home Services Businesses Can Compete Online.

Largely, home services businesses have subsisted through the recent pandemic, and are poised for a busy year in 2021. That's great news, but for small to medium sized...

Email Marketing

Adapting your email marketing strategy

More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many...

Social Media

Pros and Cons of Social Media Marketing

According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically influenced...

Amazon Home Services: Is it worth it?

Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services...

Social Media

Top 10 Social Media Do's & Don’ts for 2021

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...