Search Engine Optimization
The impact of Voice Search on SEO.
When we were first introduced to virtual assistants like iPhone’s Siri, we had fun with it. We asked silly questions like “Siri, will I win the lottery?” just to see what humorous...
Ask On-Target!
Insights That Move Your Marketing Forward.
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Inbound Marketing
5 Marketing strategies Going For Your Home Services Business In 2021
It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be better than the last. Hope is great, but having a plan can help ensure you're...
Search Engine Optimization
A Beginner’s Guide to SEO Copywriting
SEO (search engine optimization) copywriting is all about writing engaging content, so Google search engine results page (SERP) ranks it high. It attracts quality organic traffic,...
Inbound Marketing
Why Your Website Is Desperate For A Pillar Page
You've heard it before — the way people search online is changing, so your website content strategy needs to change too. And if your website is desperately needing a boost in...
Content Strategy
What is WCAG 3.0 and why does it matter for your digital presence?
Simply defined as Website Accessibility Guidelines, WCAG 3.0 was published on 1/21/2020 and brings new changes over 2.2 for users with disabilities. Why do these changes matter...
Sales
10 Sales Jokes to Spice Up Your Next Meeting
Need a good line to kick off your next meeting? Want to break the ice with a new colleague?
Digital Marketing
YouTube Content: How to Make It Work for Your Advertisements
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for...
Top 6 Tools to Write Better on Social Media
Forget posting dark humor, creative, or funny content. Get the punctuation wrong, and grammar enthusiasts will hunt you down with memes.
Inbound Marketing
How B2B Industries Can Benefit From Content Marketing
As B2B industries in the real estate and building, and many other industries increase their marketing efforts, it is important to understand how to use content effectively....
Content Strategy
7 Highly Effective Ways to Boost Home Sales with Mobile Marketing
Amongst the many changes in 2020, a critical one for New Home sales was that smartphone usage overtook desktop internet browsing. Yes, the smartphone has become the gateway to...
Real Estate Marketing
SEO Strategies To Take Advantage Of For Specialty B2B Companies
AdAge recently published a helpful article that outlined the concept of SEO with B2B companies as fairly simple: get seen by the customer, draw them in, and sell them services and...
Could You Be Breaking The Rules Of SEO?
As you may have noticed, SEO has been going through a lot of changes lately. Google has gotten a lot smarter and a lot better at retrieving information from websites. And as...
Digital Marketing
Your Guide To SMART Goals For 2021
"I want more leads. I want more repeat customers. I want a greater market share. I want to beat out my competitors"...these are very common "goals" that many businesses have at...
Digital Marketing
Small Businesses Are Resilient and Adaptable, Despite Pandemic
Businesses are finding ways to thrive during the pandemic, and a new report confirms their determination. Many small businesses are persevering through economic uncertainty,...
New Real Estate Trends Are Emerging During The Pandemic
During the pandemic, we’ve seen how social conditions can rapidly shape human behaviors, from reducing spending to redirecting how we spend our time. The real estate market alone...
Inbound Marketing
Benefits of Using Marketing Automation
Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our...
Inbound Marketing
Inbound Marketing Strategy
During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail,...
How One Brainstorm Meeting Led to Powerful Results: A Transformation
What does a successful brainstorm meeting look like? If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know...
Thriving in 2020: Award-Winning Campaigns Recognized by GHBA
We know it’s harder than ever to make an impact, but with the right team on your side – you too, can thrive in 2020 and beyond. This philosophy of looking ahead, embracing the...