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On-Target! Makreting | Digital Marketers In Houston | How Can I Optimize for Local SEO?
25Jul

How Can I Optimize for Local SEO?

Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can help boost website traffic, leads and ...

On-Target! Makreting | Digital Marketers In Houston | The Worst Advice You Could Get About Social Media Marketing
18Jul

The Worst Advice You Could Get About Social Media Marketing

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media marketing, you can’t afford to listen to bad ...

On-Target! Makreting | Digital Marketers In Houston | 7 Stats to Know Before Your Next Email Campaign
11Jul

7 Stats to Know Before Your Next Email Campaign

Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective ...

On-Target! Makreting | Digital Marketers In Houston | 7 Hacks for Highly Converting Landing Pages
3Jul

7 Hacks for Highly Converting Landing Pages

A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords, Facebook or an email campaign, to ...

On-Target! Makreting | Digital Marketers In Houston | A Simplified Checklist for Running a Google Ad Campaign
19Jun

A Simplified Checklist for Running a Google Ad Campaign

If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords ads has gone up by 15%. Even the CPCs ...

On-Target! Makreting | Digital Marketers In Houston | Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
13Jun

Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics

If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or assumption? 

On-Target! Makreting | Digital Marketers In Houston | How to Get Better Results from Your Marketing Videos
7Jun

How to Get Better Results from Your Marketing Videos

Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.

On-Target! Makreting | Digital Marketers In Houston | 5 Hot Tidbits to Know This Month in Marketing
6Jun

5 Hot Tidbits to Know This Month in Marketing

Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift through heaps of news feeds each week. So ...

On-Target! Makreting | Digital Marketers In Houston | Should My Brand Be Advertising on Instagram?
31May

Should My Brand Be Advertising on Instagram?

The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an impressive 1 billion active monthly users. In ...

On-Target! Makreting | Digital Marketers In Houston | 5 Reasons Your Sales Follow-up is Failing
30May

5 Reasons Your Sales Follow-up is Failing

 

You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it is hard to pinpoint the exact ...

On-Target! Makreting | Digital Marketers In Houston | 7 Signs You Need Help With Inbound
27May

7 Signs You Need Help With Inbound

While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an inbound expert.

On-Target! Makreting | Digital Marketers In Houston | A Simple Cheat Sheet for Winning at SEO
17May

A Simple Cheat Sheet for Winning at SEO

Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about the worlds largest advertising ...

On-Target! Makreting | Digital Marketers In Houston | Facebook Hates These 5 Types of Ads
6May

Facebook Hates These 5 Types of Ads

Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising platform (after Google). ...

On-Target! Makreting | Digital Marketers In Houston | How to Inspire People to Care About Your Brand
24Apr

How to Inspire People to Care About Your Brand

Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they have countless avenues to discover, ...

On-Target! Makreting | Digital Marketers In Houston | 5 Ways to Explain Hubspot to Your Boss (and get them onboard)
19Apr

5 Ways to Explain Hubspot to Your Boss (and get them onboard)

Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead compared to the cost of obtaining leads ...

On-Target! Makreting | Digital Marketers In Houston | Digital Marketing: Expectations vs. Reality
8Apr

Digital Marketing: Expectations vs. Reality

There’s nothing like comparing your notes from a creative brainstorm meeting to a campaign follow-up at the end of the quarter. As marketers and creatives, we tend to dream big. Which is great! But over time, we learn ...

On-Target! Makreting | Digital Marketers In Houston | Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos
1Apr

Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos

So you’re interested in learning more about Inbound Marketing? You came to the right place.

On-Target! Makreting | Digital Marketers In Houston | 3 Most Common Misconceptions About SEO
22Mar

3 Most Common Misconceptions About SEO

There is a load of content out there telling marketers what they should and shouldn’t do when it comes to improving SEO. We put this article together to break through the clutter and eliminate some of the most common ...

On-Target! Makreting | Digital Marketers In Houston | 5 Things Your Customers Wish You Knew
18Mar

5 Things Your Customers Wish You Knew

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can share some insights we’ve gathered over the years. We've found that many customer frustrations are simply not being addressed as well as ...

On-Target! Makreting | Digital Marketers In Houston | 5 Top News Stories in Marketing Right Now
4Mar

5 Top News Stories in Marketing Right Now

Just when we marketers start to feel like we have a solid handle on the latest tech – from SEO updates to changing ad guidelines and trending consumer behavior – a new piece of information is released and alters ...

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