Insights That Move Your Marketing Forward.

Social Media

Putting Trust Back in Social Media

2017 was a big year for social media. Brands playing catch up joined forces with hundreds of other companies using platforms like Facebook and Twitter to build stronger consumer...

This Year in Statistics

 As we move into 2018, you may be rethinking everything from job roles to marketing tactics that will help in staying ahead of the curve. This is a good time to take a look back...

Content Marketing

Content: Your Sales Team's Secret Sauce

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, this has some truth to it, but not entirely. Because content isn’t meant for just...

5 Tips for Creating a 2018 Marketing Plan

Is it time to take a good, hard look at your company's marketing strategy? Creating a 2018 marketing plan will help set you on the right course to making goals a reality. Without...

Inbound Marketing

How to Boost Your Sales with Artificial Intelligence

 You don't need to employ a larger sales staff or even drive thousands of additional shoppers to your location to increase your sales. You just need to optimize the customer base...

Digital Marketing

How Are Top Home Builders Using Digital Marketing?

The real estate industry can no longer rely on print ads and billboards to sell homes. More and more home builders are taking advantage of digital marketing tactics. In fact, the...

blogging

Creating Content People Care About

Content creation is one of the most important marketing tools to get noticed online. But ... how do we do it? Constantly coming up with new content can sound overwhelming. Here...

Social Media

How Often Should I Post on Facebook?

As someone using social media marketing, it can be hard to know when is the best time to post, how often to post, and what kind of content to post. You don't want your advertising...

Inbound Marketing

5 Tips for Hiring an Inbound Marketing Agency

Many business owners are hesitant to hand over control to an inbound marketing agency, however, the support of an experienced team can allow business owners to focus on what they...

Pay Per Click

How to Start Advertising on YouTube

If you are reading this, you are probably pretty confident that YouTube advertising can be a good investment for your business, and we must agree. With well over one billion users 

Inbound Marketing

Inbound Marketing Stats That Might Surprise You

Inbound marketing has become the go-to method for all marketers to attract customers to them rather than the other way around. If you're just now starting an inbound marketing...

7 Mantras Great Leaders Live By

What does it really mean to be a leader? We all know that there is no one equation for what makes a good leader, but these mantras can provide some valuable guidelines. Hubspot...

5 Steps for Managing Disaster Recovery for Your Business

For many business owners, the hardest part starts now. A natural disaster impacts even those who have not experienced property damage. It’s important to keep our spirits high and...

Real Estate Marketing

Discover Why Household Convenience Designs Are Trumping More Bedrooms

Social trends are impacting the way real estate developers develop and home builders build. Recent demographic trends point to more women working and not having children according...

Losing Out to Competitors? It's Time to Start Creating Value

If competitors are consistently beating you out, then you need to rethink your value proposition. In all likelihood, they've found ways to add or create enough value to keep...

Inbound Marketing

Creating a Homebuyer Persona

How well do you actually know the people you are trying to sell homes to? Understanding your customer is an essential step to real estate marketing. By creating a buyer persona,...

Real Estate Marketing

How can I use Video to Improve Sales?

You've probably asked yourself, "How can I provide information that builds trust and moves buyers to the next stage of the sales process"? You're not alone in the constant search...

Sales

Outdated Sales Techniques That Are Flat Out Terrible

Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearly unable to adapt to change. The following are a few of the terrible sales...

Inbound Marketing

7 Tips to Create the Perfect Buyer Persona

Buyer personas are a crucial component of successful real estate marketing, particularly for the sales departments. After all, the marketing team needs to know to whom they are...

Real Estate Marketing

How to Attract the Right Buyers in Real Estate

When it comes to real estate marketing, we don’t want just any traffic to our website, we want the right traffic. We want the people who are most likely to view a property, and,...