Email Marketing
Adapting your email marketing strategy
More of your customers are at home and in front of devices than ever, and along with that comes increases in the amount of emails they will likely see. The challenge for many...
Ask On-Target!
Insights That Move Your Marketing Forward.
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Social Media
Pros and Cons of Social Media Marketing
According to Hootsuite, 4.66 billion people worldwide were using the internet in January 2021, up by 316 million since January 2020. The digital shift has drastically influenced...
Amazon Home Services: Is it worth it?
Billed as an on-demand way for customers to get the home services they need, Amazon Home Services has been around for six years now. In that time many small home services...
Social Media
Top 10 Social Media Do's & Don’ts for 2021
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...
Pay Per Click
The Ultimate Guide to PPC Marketing
Pay-Per-Click (PPC) is a customized marketing strategy that allows businesses to reach customers beyond organic search results. A good PPC marketing strategy will attract new...
Online presence
Website Speed: Here's Why it Matters...
Speed is king, and no where is that more true than for your website. As the saying goes though, you only get one chance to make a good first impression. So, what does that mean...
Digital Marketing
How to Leverage Video Tutorials in Your Digital Marketing
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that...
Digital Marketing
How Google My Business Can Bring You Leads
Understanding and anticipating your customers needs and wants relative to your product or service offering will bring you more business. How do you get those insights, and how can...
Content Strategy
The Top Challenges Facing the Home Services Industry in 2021.
In an industry where business is often seasonal, 2020 largely did no favors for home services companies across the nation. That's not to say that some of them saw little...
How Wasteful Ad Spending Can Hurt Your Home Services Business
Home Services providers are part of an industry nearing $174 Billion in value, and yet over 150,000 of them close every year. In order to over come this trend, smart spending is...
Content Strategy
What Does Great Website Design Look Like In 2021?
Website design is always changing, and with it come new trends for layouts, visuals and content that is meant to engage the user, but more importantly move them to conversion....
Online presence
5 Impressive Web Design Trends
Content Strategy
3 Strategies to Book More Meetings in Just 1 Month
Figuring out how to book more meetings can be tricky, but it doesn't have to be. In this blog, we'll go over a few strategies that will help you book more meetings with clients...
Digital Marketing
Social & Video Marketing: How 2020 Changed Everything
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of...
Search Engine Optimization
SEO Basics: The 6 Most Important Things You Need to Know Right Now
Search engine optimization has changed dramatically in the last few years. It now accommodates the way humans search as well as the type of devices they use to conduct those...
Email Marketing
Why You Should Be A/B Testing Everything
User experience is at the heart of every piece of messaging and content an organization produces. Often though, that messaging and content doesn't reach expected levels of...
On-Target! News
The 3 Home Services That MUST Have Phone Agents.
In the home services industry much of the research and conversion process has evolved to the use of online forms and email when a potential client is ready to begin a job....
Digital Marketing
The Best Digital Marketing Strategies That Work
Digital marketing is the most effective way to drive people to a website and to help it rank better with search engines. And thankfully for most small businesses, digital...
Sales
Digital Processes for Small Businesses
Small businesses today must be resilient, adaptable, and most importantly digital. Why?
Inbound Marketing
How Content Strategy Can Get More From Sales Department
One of the best strategies your sales team can borrow from your marketing department to be more effective isContent Strategy.