Inbound Marketing
What is a CRM? And Why Should I Use One?
Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
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Insights That Move Your Marketing Forward.
Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
Latest posts
Search Engine Optimization
What's new with Google and SEO?
When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with...
Digital Marketing
What are the Best Marketing Books?
Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing....
Email Marketing
What Should My Email Open Rate Be?
How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less...
Search Engine Optimization
What Are The Best Free Keywords Tools?
With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords and phrases you should be using to reach new people on Google. In...
Search Engine Optimization
How Can I Optimize for Local SEO?
Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can...
Social Media
The Worst Advice You Could Get About Social Media Marketing
We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...
Inbound Marketing
7 Stats to Know Before Your Next Email Campaign
Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800%...
Inbound Marketing
7 Hacks for Highly Converting Landing Pages
A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords,...
Search Engine Optimization
A Simplified Checklist for Running a Google Ad Campaign
If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords...
Real Estate Marketing
Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics
If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or...
video
How to Get Better Results from Your Marketing Videos
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
Marketing News
5 Hot Tidbits to Know This Month in Marketing
Being a savvy marketer is all about being in the know – how else are you going to leave the competition in your dust? But not everyone has time the time or patience to sift...
Social Media
Should My Brand Be Advertising on Instagram?
The more we hear about Instagram the more of us marketers are thinking seriously about whether it’s time to jump on the insta-bandwagon. After all, the platform boasts an...
Sales
5 Reasons Your Sales Follow-up is Failing
You've made the perfect pitch to a potential client you'd love to work with. Feeling confident, you reach out to follow-up, only to receive the cold shoulder. While it is hard...
Inbound Marketing
7 Signs You Need Help With Inbound
While inbound marketing is designed to simplify your marketing efforts, beginners can still run into obstacles if they have not benefited from coaching or direction from an...
Search Engine Optimization
A Simple Cheat Sheet for Winning at SEO
Showing up on the first page of Google means money. It’s no secret that companies pay big bank in Adwords to appear as the number one search result. After all, we’re talking about...
Social Media
Facebook Hates These 5 Types of Ads
Nobody likes being rejected. Especially when you’ve put extra hours into launching an awesome ad campaign – only to see it get shut down by the world’s 2nd largest advertising...
Inbound Marketing
How to Inspire People to Care About Your Brand
Consumers today are savvier and more skeptical than ever. According to the Edelman Trust Barometer, only 52 percent of global respondents trust businesses. And not only do they...
Inbound Marketing
5 Ways to Explain Hubspot to Your Boss (and get them onboard)
Inbound marketing works. You know it, but does your boss know it? They might be impressed to hear that businesses who employ inbound marketing methods save 62 percent per lead...