Insights That Move Your Marketing Forward.

How Can You Help People Experiencing Homelessness?

Learn how you can Be The Key to solving homelessness in Houston and join the movement to change lives. At On-Target!, we have aligned ourselves with two amazing nonprofit...

Our Agency is Relocating to The Cannon

Effective October 21st, 2019 On-Target!, Houston's digital marketing agency, will be moving to The Cannon located at 1336 Brittmoore Rd, Houston, TX 77043. (near I-10 and Beltway...

Should We Be Doing Offline Marketing?

Absolutely! Whoever said “print is dead” was missing the big picture. Ideally, our marketing strategies should be well-rounded and branch out to several platforms. This means...

Content Strategy

What Are Examples of Effective Website Copy?

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from using meaningless verbs and empty promises. Instead, it speaks directly to your...

How Do I Find My Target Audience?

Good marketing starts with knowing your audience. Great marketing is demonstrating a deep understanding of your audiences' unique needs.

Answers to Common Business Marketing Questions

It’s said that the key to success is all about asking the right questions. This is especially true in marketing, where the very nature of the industry is continuously evolving....

Inbound Marketing

What is a Buyer's Journey?

What is a buyer's journey, and what information can you provide to guide them into a purchase? The secret to better sales outcomes is understanding where your prospects are in the...

Email Marketing

How Can I Grow My Email List?

Don’t let social media distract you from one of the oldest and most effective marketing platforms out there. Email is still a great way to reach people, as 99% of consumers check...

Inbound Marketing

What is a CRM? And Why Should I Use One?

Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

Search Engine Optimization

What's new with Google and SEO?

When is the last time you checked-in on the SEO health of your site? Has anything changed recently? Chances are it has – as Google’s search engine is always evolving, with...

Digital Marketing

What are the Best Marketing Books?

Whether you’re a marketing manager at a large company or a small business owner trying to make it to the next level – expanding your intellectual arsenal is always a good thing....

Email Marketing

What Should My Email Open Rate Be?

How can you tell if you are getting the most out of your email campaign? While platforms such as Hubspot or Mailchimp provide you with detailed analytics, these numbers mean less...

Search Engine Optimization

What Are The Best Free Keywords Tools?

With the number of tools out there designed to help you with SEO, there is no reason to guess at which keywords and phrases you should be using to reach new people on Google. In...

Search Engine Optimization

How Can I Optimize for Local SEO?

Everyone knows the importance of SEO. But what about optimizing your website to reach people near you? Shifting your focus to local search results (also known as Local SEO) can...

Social Media

The Worst Advice You Could Get About Social Media Marketing

We've all had our fair share of bad advice. Thankfully, over the years we get better and better at discerning the good from the bad. But when it comes to your social media...

Inbound Marketing

7 Stats to Know Before Your Next Email Campaign

Email is still alive and well, despite the spotlight always on the young and vibrant social media. In fact, email generates $38 for every $1 spent, which is an astounding 3,800%...

Inbound Marketing

7 Hacks for Highly Converting Landing Pages

A landing page is a marketer’s best friend when it comes to capturing new leads. That's because landing pages enable us to direct visitors, from sources such as Google Adwords,...

Search Engine Optimization

A Simplified Checklist for Running a Google Ad Campaign

If the first page of Google was a real place, hands down, it would be Park Avenue – taking it’s ranks as the most prime real estate on the web. First page minimum bids for AdWords...

Real Estate Marketing

Insight into 2019 Texas Homebuyers: Age, Motivations, Demographics

If someone walked into your next marketing meeting and asked a simple question – what motivates the average Texas homebuyer – would your answer be backed by research or...

video

How to Get Better Results from Your Marketing Videos

Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.