Insights That Move Your Marketing Forward.

Social Media

Are Facebook Marketing Results Dropping?

The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook...

Sales

How to Understand Your Prospect's Pains

Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look...

How to Amp up Your LinkedIn Marketing Game

LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share...

Pay Per Click

What’s New With Google Adwords?

Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to...

What Were The Biggest Marketing Stats of 2019?

Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and...

Email Marketing

What are the Most Effective Ways to Increase our Contact Database?

Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure...

Inbound Marketing

3 Reasons Why Your Business Needs a CRM

Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.

Social Media

What is Facebook’s New Special Ad Category?

Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating...

Content Strategy

How Long Does it Take to See Marketing Results?

Everyone is eager to see the results of their marketing dollars, and the sooner the better. But just how long does it take to startreaping the benefits of your efforts? The...

Marketing News

What Are the Top 2020 Marketing Trends?

Not sure what to include in your 2020 marketing plan? Staying on top of trends means identifying opportunities and staying ahead of competition. It’s critical in the world of...

Content Marketing

How Can We Promote The Holidays in Our Next Campaign?

Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a great last push for the end of the year. Not sure how to deck the halls? Here are...

Content Strategy

How Do We Compare Our Company With Competitors?

It’s always a good idea to get to know your competition. By maintaining an arsenal of information about competitors, you can anticipate actions and always stay one step ahead. You...

Content Strategy

Does Our Website Really Need a Redesign?

Not everyone needs a new website. But if you want start seeing more results with your marketing efforts – it’s the first place to start. Here are a few examples of ways your...

How Should We Market to Millennials?

With an annual buying power of $200 billion, the millennial market is becoming a top-priority across all industries – tech start-ups aside. But what do we actually know about...

What Does Google’s BIG Update Mean for Marketers?

Google’s search engine is not only getting smarter – it’s also becoming more “human”. Google is constantly making improvements that help boost user experience, from putting mobile...

Are We Scaring Our Customers Away?

Do your marketing efforts tend to trick or treat your customers? Are you being haunted by wasted marketing dollars? Here are a few ways you could be scaring potential customers...

Social Media

Why Isn’t Our Social Media Following Growing?

Social media is one of the most powerful tools a brand can use to reach new customers. However, getting results is not as easy as it looks. Just because you are sharing...

On-Target! News

On-Target! Wins Website and Brochure of The Year at 2019 PRISM Awards

Our Houston digital marketing agency was recently awarded Website of the Year for our work on All Points Group and Sales Brochure of the Year for our work with DPIS at the 2019...

Email Marketing

What Are Examples of Email Campaign Strategies?

Want to branch out from your “business as usual” marketing messages? Email campaigns have the power to yield $44 in ROI for every $1 spent. But to truly reap the benefits of...

video

Do You Need Help with Video Production?

Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video...