Insights That Move Your Marketing Forward.

Pending Home Sales Notch Record-Setting Monthly Increase in May

It’s been a challenging year for Houston’s real estate industry, but things are looking up. Here at On-Target! we’ve been ramping up marketing efforts with Houston real estate...

COVID-19

5 Secrets on How Some Companies Thrived in a Recession

Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the...

COVID-19

How to Sell in a World Without Handshakes

Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be...

COVID-19

Top 3 Mediums to Reach Consumers During #StayHome

Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online...

COVID-19

The Four Ways Customers Behave in a Downturn

Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that...

video

Tricks That Will Make You Shine in Your Next Video Meeting

Feeling cool and confident in a video meeting can feel a little “ruff” around the edges. Fortunately, there are easy ways to improve your screen presence and take advantage of a...

Marketing News

Studies Show Brands Who Advertise During a Recession Come Out Ahead

While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better...

Finding the Positives in an Economic Downturn

If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a...

COVID-19

How Do People Feel About Advertising During COVID-19?

There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and...

How Can a Modern CRM Help Us During COVID-19?

The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt...

video

How to Leverage Value Propositions with Video

People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of...

Your Facebook Advertising Questions Answered

Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for...

What are Drip Emails And How Do They Work?

It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation,...

Is the New App TikTok Relevant for Marketers?

You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60...

What Are the Best Ways to Improve Emails Results?

There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts...

What is User Experience And Why Does it Matter?

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the...

Social Media

Are Facebook Marketing Results Dropping?

The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook...

Sales

How to Understand Your Prospect's Pains

Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look...

How to Amp up Your LinkedIn Marketing Game

LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share...

Pay Per Click

What’s New With Google Adwords?

Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to...