Insights That Move Your Marketing Forward.

Inbound Marketing

Benefits of Using Marketing Automation

Artificial intelligence (AI) has already invaded our personal lives through chatbots on our phones and other modern technological conveniences, so why not allow AI to work for our...

Inbound Marketing

Inbound Marketing Strategy

During the past few years, the way people communicate and what they expect from your business has changed. Traditional marketing campaigns like flyers, sales calls, snail mail,...

How One Brainstorm Meeting Led to Powerful Results: A Transformation

What does a successful brainstorm meeting look like?  If you want to hold meetings that unearth better ideas and generate real results, we've found it's all about getting to know...

Thriving in 2020: Award-Winning Campaigns Recognized by GHBA

We know it’s harder than ever to make an impact, but with the right team on your side – you too, can thrive in 2020 and beyond. This philosophy of looking ahead, embracing the...

Pending Home Sales Notch Record-Setting Monthly Increase in May

It’s been a challenging year for Houston’s real estate industry, but things are looking up. Here at On-Target! we’ve been ramping up marketing efforts with Houston real estate...

COVID-19

5 Secrets on How Some Companies Thrived in a Recession

Recessionary periods don’t have to be all doom and gloom. While many business leaders are cutting back on budgets, anticipating reduced sales and essentially battening down the...

COVID-19

How to Sell in a World Without Handshakes

Working from home has it’s benefits, but we can see why many people are starting to miss the hustle and bustle of an office. For salespeople, the shift to remote work may be...

COVID-19

Top 3 Mediums to Reach Consumers During #StayHome

Marketing dollars spent on the “out of home” sector may see an improved ROI by shifting to digital tactics during COVID-19, as studies show consumers are spending more time online...

COVID-19

The Four Ways Customers Behave in a Downturn

Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that...

video

Tricks That Will Make You Shine in Your Next Video Meeting

Feeling cool and confident in a video meeting can feel a little “ruff” around the edges. Fortunately, there are easy ways to improve your screen presence and take advantage of a...

Marketing News

Studies Show Brands Who Advertise During a Recession Come Out Ahead

While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better...

Finding the Positives in an Economic Downturn

If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a...

COVID-19

How Do People Feel About Advertising During COVID-19?

There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and...

How Can a Modern CRM Help Us During COVID-19?

The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt...

video

How to Leverage Value Propositions with Video

People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of...

Your Facebook Advertising Questions Answered

Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for...

What are Drip Emails And How Do They Work?

It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation,...

Is the New App TikTok Relevant for Marketers?

You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60...

What Are the Best Ways to Improve Emails Results?

There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts...

What is User Experience And Why Does it Matter?

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the...