Insights That Move Your Marketing Forward.

COVID-19

The Four Ways Customers Behave in a Downturn

Purchases depend on consumers’ having disposable income, feeling confident about their future, trusting in business and the economy, and embracing lifestyles and values that...

video

Tricks That Will Make You Shine in Your Next Video Meeting

Feeling cool and confident in a video meeting can feel a little “ruff” around the edges. Fortunately, there are easy ways to improve your screen presence and take advantage of a...

Marketing News

Studies Show Brands Who Advertise During a Recession Come Out Ahead

While many businesses first consideration may be to cut back on advertising during a recession, the brands that maintain their ad budget and adapt their strategy will see better...

Finding the Positives in an Economic Downturn

If you’re sick of the endless stream of bad news the media has supplied us with lately – this article is for you. We’re here to inform you that yes, businesses can emerge from a...

COVID-19

How Do People Feel About Advertising During COVID-19?

There’s no rulebook when it comes to advertising during a global pandemic, but that doesn’t mean anything goes. It’s a crucial time to be listening to your customers wants and...

How Can a Modern CRM Help Us During COVID-19?

The world has changed—not permanently, but most likely for the remainder of the year. As offices across the country are learning, these new circumstances are forcing us to adapt...

video

How to Leverage Value Propositions with Video

People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of...

Your Facebook Advertising Questions Answered

Many marketers struggle to get a handle on Facebook advertising. It’s the most comprehensive platform when it comes to social advertising and has virtually endless methods for...

What are Drip Emails And How Do They Work?

It’s never been a better time to take advantage of email marketing – no matter the size of your contact list. There are so many new tools for the job, such as email automation,...

Is the New App TikTok Relevant for Marketers?

You may have recently heard about the app TikTok growing in popularity. While it’s not nearly as popular as Facebook or Instagram in terms of active monthly users (coming in at 60...

What Are the Best Ways to Improve Emails Results?

There is a load of information available online with tips to boost your email marketing strategy. It could take days to collect all of the new trends and tactics that the experts...

What is User Experience And Why Does it Matter?

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the...

Social Media

Are Facebook Marketing Results Dropping?

The way people interact on Facebook is evolving. And so are the algorithms that place your marketing content in relevant News Feeds. As of late 2019, average reach for Facebook...

Sales

How to Understand Your Prospect's Pains

Let’s face it, you wouldn’t want your doctor to provide treatment without first giving an examination. And you wouldn’t want your mechanic replacing parts before taking a look...

How to Amp up Your LinkedIn Marketing Game

LinkedIn is the world’s largest professional network and the place for B2B companies looking to target industry-specific business professionals. It’s a great platform to share...

Pay Per Click

What’s New With Google Adwords?

Google is always making changes. Fortunately, they usually come in the form of improvements that make our jobs much easier! Here are some of the significant recent updates to...

What Were The Biggest Marketing Stats of 2019?

Times are changing – it’s the nature of the industry. New trends are rising, tech is improving, and more and more data is becoming available. Thanks to recent research and...

Email Marketing

What are the Most Effective Ways to Increase our Contact Database?

Your email list is similar to a revolving door. Over time, contacts will be lost due to new jobs, expiring email addresses, unsubscribes, etc. But it’s marketers jobs to make sure...

Inbound Marketing

3 Reasons Why Your Business Needs a CRM

Stop storing customer information in a spreadsheet! And say goodbye to tedious data entry.

Social Media

What is Facebook’s New Special Ad Category?

Facebook recently announced it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating...