video
When the Cameras Roll: 3 Things That Matter Most on Shoot Day
There’s a moment on the day of a video shoot when the room shifts.
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Browse articles, examples, and quick reads on branding, digital marketing, websites, advertising, and sales support for real-world businesses.
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Content Strategy
3 Ways to Prepare Executives for a Powerful Video Shoot
When a camera is pointed at a leader, it captures more than words. It captures belief. It captures conviction. It captures whether the person speaking truly means what they say.
Digital Marketing
Lights, Camera, Scale: The Power of OTT in Driving Business Growth
OTT-Driving Scalable Growth
video
5 Essential Elements Of Video Production
In recent years, video has become the most popular form of marketing because of a simple reason: it holds the viewer’s attention. Another major benefit of creating a video is that...
video
4 Essential Elements for Creating Effective Videos
According to Wyzowl, 85% of businesses now use video as a marketing tool, and 87% of marketers say video has increased traffic to their website. Visual storytelling is highly...
Digital Marketing
How to Leverage Video Tutorials in Your Digital Marketing
Most of us have run into an issue where we sought advice online from an expert source. Often these providers have a substantial library of helpful videos with tips and tricks that...
Digital Marketing
Social & Video Marketing: How 2020 Changed Everything
Let's start off with the stats. According to HubSpot, in 2020, over 81% of businesses used video as a marketing tool which is up 63% from 2019. Also, Google has said that 6 out of...
Digital Marketing
YouTube Content: How to Make It Work for Your Advertisements
Billions of viewers watch YouTube every month. With that kind of audience numbers, it just makes sense to use YouTube to advertise your business or product. Here are four tips for...
video
Tricks That Will Make You Shine in Your Next Video Meeting
Feeling cool and confident in a video meeting can feel a little “ruff” around the edges. Fortunately, there are easy ways to improve your screen presence and take advantage of a...
video
How to Leverage Value Propositions with Video
People would rather watch what’s on the internet than read it. The same goes for B2B customers. Video marketing is also one of the most effective ways to drive sales – with 83% of...
video
Do You Need Help with Video Production?
Many business owners are starting to turn to video as a marketing and sales tactic. Whether it’s on social media, the front page of a website, or embedded in a sales email, video...
video
How to Get Better Results from Your Marketing Videos
Who cares how many views or likes your video has? What matters is that it generates good leads and converts customers.
Inbound Marketing
Get Acquainted with Inbound Marketing: 6 (Not-Boring) Videos
So you’re interested in learning more about Inbound Marketing? You came to the right place.
video
Get Real ROI From Your Video Content
Everyone knows video is a key player in any digital marketing strategy. It’s more cost effective than ever — as we’re seeing more and more brands producing high-quality, 4K video...
video
Practices for Creating an Authentic Video Testimonial
First off, if you’re reading this article — thank you! We’re always excited for the opportunity to share a customer success story, as few things in marketing are more powerful...
video
5 Free Short Videos for Insightful Marketing Tips
The marketing landscape is changing continuously. Keeping on top of all the latest trends and techniques can, at times, feel like a full-time job. The good news is you can stay in...
video
5 Free Video Apps to Make Marketing Easier
If you’re ready to start including more video content into your inbound marketing strategy, you’re already off to a great start. You may have discovered just how easy it is to...
video
Using Video to Boost Search Rankings
We already know video is a great inbound marketing tool for capturing interest and educating viewers. (And how shoppers are nearly 2 times more likely to make a purchase after...
Social Media
Social Media is Taking Over Video and TV
Things are changing fast — people are watching less TV and more digital video on their smartphones. According to Cisco, mobile video will account for 78% of all mobile data...
Real Estate Marketing
Clever Ideas for Builder Videos
Homebuyers today are looking for more than blog posts and great photos – they want to watch videos. In fact, 55% of people watch videos online every day. (Digital Information...